
Lucky
Head Mascot
When it comes to bringing smiles, laughter, and unforgettable memories, Lucky the Duck is our go-to team member at The CX Brands! As our official event mascot and Chief Joy Officer, Lucky's mission is simple: spread happiness and amplify fun at every event.
Lucky comes equipped with boundless energy, contagious enthusiasm, and a quack-tacular sense of humor. You'll often find him engaging with guests, posing for pictures, and inspiring attendees to let loose and enjoy the moment. With his bright feathers and even brighter personality, Lucky embodies our core values of creativity, positivity, and community spirit.
Off the clock, Lucky enjoys dabbling in dance-offs, perfecting his waddle, and hunting down the perfect snack table. He's more than a mascot—he’s the heartbeat of our event experiences, ensuring everyone leaves with a smile, a memory, and a little extra luck!

Kevin Brubaker
Managing Partner
Kevin's favorite bible verse, Be joyful always, pray continually, give thanks in all circumstances for this is God's will for you in Christ Jesus." ~Thessalonians 5: 16-18
Kevin is the founder, and Owner at Charlotte Allstar Cheerleading & Gymnastics. He was the innovator and creator of Spring Floor cheerleading competitions in 1993 and Level Play in 1997, both the now normal of all Allstar competitions.
Additionally, Kevin is the Founder and was the Owner of Cheersport (1995 - 2015) which was the largest Cheerleading competition in the world for 10 straight years. Kevin enjoys speaking directly to gym owners and has traveled to all 50 states and over 1100 gyms throughout his Sales career. He was the former National Sales Director of New Business Development for Varsity All Stars.
Kevin’s faith is very important to him. He is a Transformation Church member; he and his wife Jenn lead a TC Life Group / Bible Study on Monday evenings.

Cole Stott
Managing Partner
Cole's favorite saying is, "Life is filled with reasons for you to smile more."
Cole Stott is the President of Premier Athletics. Cole earned a business degree focused on Sport Management from The University of Tennessee in 1998. Cole has co-founded several companies with a focus on youth sports throughout his career. He has extensive experience in all aspects of business development with a focus on strategy across multiple activities.
He enjoys travel and lake time with his wife Kristy and two sons Mason and Maddox!

Casey Jones
Managing Partner
Casey's favorite quote, "Don't limit yourself, challange your limits."
Casey Jones is the owner of Stingray Cheer Company, Inc., and a Managing partner of Cheer Fest. He began his cheerleading career at Georgia Southern University in 1992. After college Casey worked for several gyms before purchasing American cheerleading in 1998. In 2002 that was rebranded into The Stingray Allstars. Casey has coached all levels of cheerleading to include college, and currently handles the operating and daily management of Stingrays, its subsidiary companies as well as several other industry related businesses.
Casey has been involved in several USASF committees and other cheerleading businesses to include camps and consulting. Casey is most proud of his wife of 29 years and their five children!

Stacy Rowe
Managing Partner | Marketing
Stacy's favorite quote - "We rise by lifting others."
Stacy Rowe is the Senior Vice President for Premier Athletics. She has been a professional in the cheerleading and dance industry since 2000. Stacy has years of experience with brand creation, strategy, marketing, media, and digital marketing. She is passionate about teaching others to build their business and grow their programs to the best of their ability. In addition, Stacy is a World Champion Dance Coach and was named USASF Dance Coach of the Year in 2014.
Stacy Rowe, who writes under the pen name S.R. Fabrico, is a multi-award-winning author. Her newest series, The Southport Series, is available everywhere books are sold. She has also written a series of sports journals for athletes, including the Amazon best-selling My Dance Journal. Her newest book The Pioneers of All Star Cheer will be available September 30, 2025.

John Rowan
Director of Operations & Logistics
John's favorite bible verse - I have been crucified through Christ, and I no longer live, but Christ lives in me. The life I now live in the body, I live by faith in the Son of God, who loved me and gave Himself for me. ~Galatians 2:20
John has been a part of the spirit industry as a former coach, all-star gym manager, and event producer for over 10 years. His extensive knowledge in the audio-visual sector, logistics, and event planning brings operational expertise to The CheerExpo.
John has been happily married to Sarah since 2011. They enjoy raising their daughter Haven with their animals, Penny Lane, Luke Skywalker, and Remy.

Chris Rowe
Director of Finance
Chris's favorite quote, "Time is your most precious gift because you only have so much."
Chris has been a member of the cheer community since 2001. He has experience as a coach, director, and event producer. He has managed the logistics for hundreds of events and has a background in financial management. His expertise in finance and event planning bring tremendous expertise to The CheerExpo.
Chris is happily married to Stacy Rowe and a father to two incredible kids, Avery and Jon. When he isn't working and spending time with family he can be found on the golf course.

Jenna Kennedy
Registration Director & Marketing Strategy
Jenna's favorite quote, "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." ~Steve Jobs
Jenna was born and raised in Saxonburg, Pennsylvania. She received her bachelor’s degree in Sport Management minoring in business administration from Slippery Rock University and has worked for multiple professional sport organizations including the New York Yankees and the Charlotte Hornets.
Jenna cheered 15 years and has competed at The Cheerleading Worlds 5 times, she now coaches at Charlotte Allstars, and loves creating new memories off the mat. Jenna is very proud to be married to her best friend Korey, she loves spending time with her two dogs and to traveling the country!

Abby Reeves
Customer Specialist & Registration
My favorite Bible verse is Galatians 6:9, "Let us not become weary in doing good, for at the proper time, we will reap a harvest if we do not give up.”
I was born and raised in Knoxville, Tennessee. I cheered for Premier Athletics for 14 years and competed at The Summit twice, and The Cheerleading Worlds three times. I coached at Premier Athletics during my senior year and absolutely loved getting to teach, grow, and be a positive influence for the littles.
After graduating, I attended the University of Tennessee Chattanooga and received my Bachelor's degree in Exercise Science with a minor in Nutrition. I’ve been a certified personal trainer and group fitness coach for over 3 years and feel as though it is a second passion of mine, right behind cheerleading.
In my free time, I love to work out, play with my pup Finn, and spend quality time laughing, making memories, and loving on my friends and family!
Molly Williams
Social Media Director
Molly is a life-long dancer who competed in the all-star circuit for 15 years. After graduating high school, Molly studied as a B.F.A. Dance Performance major at Northern Kentucky University. During her time there she was cast in several pieces choreographed by top choreographers in the show “Dance ‘18.” Studying at NKU expanded her dance knowledge to include specific styles such as Fosse jazz and African under the tutelage of Mercedes Ellington, Tracey Bonner, Missy and Andrew Hubbard of Exhale Dance Tribe, Jay Goodlett of the Cincinnati Ballet, and more.
Molly finished her studies at The University of Pikeville, where she graduated with a Bachelor of Business Administration. During her time in Pikeville, she stepped back onto the competition floor, competing at several Stage 8 Dance Brands events and the USASF Dance Worlds. She first became a part of the Stage 8 Dance Brands family in 2022, when she was named an ambassador for the company. After a year in this role, she became the Lead Ambassador and continues to lead the Stage 8 Dance Brands ambassadors to love the company as much as she does.
Molly is also a dance instructor and choreographer and spends her evenings at the studio teaching dancers of all ages. She is so thankful for the many doors dance has opened her, most especially working for Stage 8 Dance Brands. She prides herself in not only having experience as a competitor at Stage 8 events, but also as a coach, ambassador, and event staff.

Tina Boulding
Judging Director
Tina studied and cheered at both Kent State University, and the Ohio State University. She has over 15 years of scoring experience in both Allstar and high school cheerleading, across domestic and international markets. She contracts with multiple reputable brands as a scoring education specialist.
Tina currently serves on the board for the Ohio Cheerleading Coaches Association and holds the treasurer seat for USASF Board of Directors.
Christina resides in Columbus, Ohio where she is the vice president of Advancement at the Columbus Urban League, she leads efforts in development, fundraising and brand management for the nonprofit organization. She also teaches part time at boutique lagre fitness studio.

CJ Weinberg
West Coast CheerXpert
CJ has been a part of the cheer industry coaching, choreographing and judging for over 10 years. He attended Stephen F Austin and Weber State University where he balanced school and cheerleading. Cj has competed on Team USA 3 times and has been involved with dozens of programs and colleges winning multiple national and world titles.
CJ resides in Nashville Tennessee when he is not traveling. He loves trying new restaurants, and spending time with family and friends.

Maddie Hayes
Southwest CheerXpert
Maddie was born and raised in Mansfield, Texas. She cheered at Spirit of Texas for 12 years and began her collegiate cheerleading career at Navarro College when she was 16 years old. She transferring to the University of Kentucky where she cheered for 5 years and graduated with a Bachelor’s in Family Sciences. She has been a member of the US Premier coed National Team for currently 4 years. She has coached All Star and school cheer teams for 7 years, and currently coaches at Mustang Cheer in Dallas, TX.

Paige Colon
Southland CheerXpert

Abby Reece
Midwest CheerXpert
Abby Reece is the Midwest CheerXpert and is thrilled to work with a region she's proud to call home. Originally from Indiana, Abby brings firsthand knowledge of the Midwest, having cheered at ICE-Allstars at the Indianapolis location. Her experience traveling throughout the region has given her a deep familiarity with many of the area’s gyms, making her role even more rewarding.
Currently, Abby is a Junior at Purdue University, where she is studying Child Psychology and cheering on the university’s team for her third year.
Abby’s passion for CX Events began the moment she walked into her first CheerExpo Event. The welcoming, high-energy environment left a lasting impression—and a smile on her face all weekend. From that point forward, she knew this was the perfect fit. She believes CX Brands Events are truly top tier and is proud to be a part of such an incredible community.

Ava Phelps
Mid-Atlantic CheerXpert

Jesse Phillips
Northeast CheerXpert
Jesse cheered for 10 amazing years at ICE Allstars. Jesse said, "All Star cheer shaped so much of who I am today. Cheerleading taught me discipline, teamwork, and confidence." His experiences make him excited to stay connected to the sport he loves with a great company like CX Brands!