
Follow us on instagram @cx_brands
#thecheerexpo #expectexcellence
π Please help us welcome our newest Cheer Sales Xpert — Stephanie Beck! π
Stephanie had an immediate love for the sport of competitive cheerleading. Growing up in Michigan, she was a member of the state’s very first All Star team, GTC Rockets. While cheering, she also worked as a class and team instructor simultaneously. After graduation, Stephanie was selected as camp instructor, and later a camp director, for Cheerleaders of America (COA).
While attending Ohio State University, Stephanie continued working in the COA corporate office and coaching at Step 1 Allstars. After graduation, the opportunity to own and operate Step 1 Allstars presented itself and having dedicated her young adult life to the sport and industry, she decided to follow her passion and focus full time on Step 1 Allstars. For the next 20 years, she would go on to help grow a small 23-member gym, into a large gym with numerous cheer and dance teams, multiple locations, and countless wins both on and off the floor.
Stephanie takes great pride in the gym owner chapter of her life and is thankful for the last 23 years she spent with Step 1 Allstars. She felt the time was right to make a change and explore new opportunities, but she couldn’t stay away from the All Star industry for too long. After taking a short break, she is excited to be joining the CX Brands Team.
Stephanie’s experience as a gym owner gives her a unique understanding of our customers wants and needs. She believes in the power of positive customer connection first and foremost. She hopes to grow strong relationships built off understanding and communication to help impact, shape, and develop the future of the All Star industry positively.
π© Reach Stephanie anytime: stephanie@thecheerexpo.com
#CXBrands #CheerXpert #ABrandYouCanTrust
You spent thousands of minutes listening to your routine music on repeat, practicing counts until they were second nature, and chasing that feeling of hitting zero. β
From warmups to awards, every stunt hit, every tumble pass landed, every rep mattered — and you showed up with the energy every single time.
Here’s to the work, the wins, and the memories. β¨
#CXBrands #ABrandYouCanTrust
βοΈ TOMORROW is the day! βοΈ
We’re headed to Kansas City for The Cheer Expo! All your hard work comes down to this moment. Who will take home bids to The One Prime Finals, The Expo Grand Finale, and The Summit? Athletes - we can’t wait to see you take the floor! π₯
December 6–7 • Kansas City, MO
#CXBrands #CheerExpoKC #ABrandYouCanTrust
Coaches, directors & program owners — let’s hang out! π¬
Hop into our Registration Q&A Thursday, December 11th at 2 PM EST.
We’ll walk you through the process, answer questions, and make it EASY.
Join Zoom Meeting
https://us05web.zoom.us/j/85201576300?pwd=wqfzKvVKrutJ9XovIujMOmgkoGRJne.1
Meeting ID: 852 0157 6300
Passcode: CXBrands
β¨ MEET ANDI β¨ Our newest Cheer Xpert at CX Brands! As our dedicated Southland Sales Xpert, she’s here to help with all your questions about CheerExpo, CheerX, Excite, and Xcel Events for the 2025-2026 season!
Andi grew up in West Virginia and started her all star journey at just THREE years old. She was a member of the River Cities All Stars from then until she graduated high school. After graduation, Andi was a Colonel Cheerleader at Eastern Kentucky University and worked as a camp instructor. In 2021, she started working full time in the All Star Competition Industry.
Having spent her entire life in the all star cheer industry, Andi is passionate about seeing it continue to grow in a positive way. She is a great listener who believes in customer first practices, advocating for the coaches and gym owners.
Andi currently lives in the New Orleans area with her husband, Ben (a former LSU Cheerleader) and their two precious pups Maddux & Daisy. Outside of cheerleading, she loves the Atlanta Braves & fishing. She one-day wants to be a crazy baseball mom.
We are so excited to welcome her to the team! ππ»
#CXBrands #ABrandYouCanTrust
CX Brands is coming in BIG for the 2025–2026 season with unforgettable events across the country.
π₯ High-quality production
π Transparent scoring
β¨ A competition experience like no other
Mark your calendars now! We’ll see you on the floor! π₯
#CXBrands #ABrandYouCanTrust #ExperienceExcellence
π£ Introducing our next CX Brands Ambassador! π
Join us in congratulating Lacy Clausen from Kansas City Athletic Cheer – Gold (Senior 2)! ππ»
Lacy brings incredible positivity, kindness, and passion to everything she does — and she’s ready to inspire others by sharing the joy and impact cheer has had on her life. π§‘π
We are so excited to have Lacy representing CX Brands for the 2025-2026 season! ππ»
#CXAmbassador #CXBrands #ABrandYouCanTrust
π£ The wait is over! Introducing our first CX Brands Ambassador! π
Join us in congratulating Journey Bumgarner from Premier Athletics Knoxville West – Junior Jaws (Junior Coed 5)! ππ»
Journey embodies everything CX Brands stands for - leadership, positivity, teamwork, and a passion for lifting others up both on and off the mat. π§‘π
We’re so excited to have her represent CX Brands for the 2025–2026 season! ππ»
#CXAmbassador #CXBrands #ABrandYouCanTrust
π ONE MONTH until The CheerExpo - Kansas City, MO! π₯
Get ready for two days of incredible performances and unforgettable energy π₯
π Kansas City, MO
π December 6–7, 2025
Tag your team, pack your bows, and let the countdown begin! πͺ
#CXBrands #CheerExpoKC #ExperienceExcellence #ABrandYouCanTrust
π USASF Scholarship Applications Are Open! π
The USASF Scholarships — for both typical and Exceptional Athletes — honor All Star athletes who shine beyond the floor and stage, celebrating those who lead, learn, and inspire within their communities. π These scholarships recognize character, commitment, and achievement beyond performance, highlighting what it truly means to be an All Star.
The USASF Exceptional Athlete Scholarship specifically celebrates athletes who exemplify perseverance, growth, and positivity through the All Star experience — inspiring everyone around them with their dedication and heart. π
Whether pursuing higher education or continuing to grow through opportunities after All Star, these programs honor the leadership, passion, and spirit that make our athletes amazing. π«
π Visit usasf.net/scholarships or the link in @USASF_cheer and @USASF_dance bios to learn more!
#USASF #USASFScholarship #ExceptionalAthlete #BeyondThePerformance
β¨ The CheerExpo 2025–2026 Tour β¨
A premier experience powered by CX Brands — where excellence meets energy, and every performance shines. π
π Tour Dates & Locations
π Kansas City, MO — December 6–7, 2025
π΄ Ontario, CA — January 10–11, 2026
π Indianapolis, IN — January 31–February 1, 2026
π New Orleans, LA — February 7–8, 2026
π Hartford, CT — February 14–15, 2026
π€ Dallas, TX — February 28–March 1, 2026
πΈ Nashville, TN — March 13–15, 2026
Join us this season for an unforgettable celebration of talent, teamwork, and spirit at The CheerExpo, a brand you can trust. π«
#CXBrands #TheCheerExpo #ABrandYouCanTrust
π₯ EXCITE is here! π₯
Experience the energy, the excellence, and the excitement of EXCITE by CX Brands — where top talent meets unforgettable production.
β¨ 2025–2026 Tour Stops:
π Charlotte, NC — Dec 13–14, 2025
π Philadelphia, PA — Jan 17–18, 2026
π Atlanta, GA — Jan 31–Feb 1, 2026
π Newark, DE — Mar 28–29, 2026
π₯ A brand you can trust. An experience your athletes will never forget.
#CXBrands #Excite #ABrandYouCanTrust
π PREP & NOVICE 2-DAY EXPERIENCE! π
More performances. More confidence. More fun! πͺβ¨
At CX Brands events, your prep & novice athletes can have TWO incredible days of competition —
π
Day 1: Perform for judges’ feedback and receive an athlete gift!
π₯ Day 2: Compete for the gold and show off your progress!
Building skills, confidence, and unforgettable memories — one performance at a time! π§‘π
#CXBrands #ABrandYouCanTrust
United as ONE π We are a proud USASF Member Event Producer for the 2025-26 season!
As a USASF Member Event Producer, we instill the love of performance, sportsmanship and camaraderie to ensure that All Star remains a vibrant sport for years to come.
@usasf_dance | @usasf_cheer | #USASF #usasfEventProducer #usasfSanctionedCompetition #AllStar #AllStarCheer #AllStarDance #ThisIsAllStar #AllInForAllStar
π’ Are you ready to take your passion for cheer to the next level? Become a 2025–2026 CX Brands Ambassador!
β¨ Represent EXCITE, XCEL, THE CHEEREXPO, and CHEERX
πΈ Join our media team at events
π€ Build career-ready skills and industry connections
π Boost your resume for college and future opportunities
And more!
Don’t miss your chance to shine — apply now!
π www.thecxbrands.com/ambassador-application
#CXBrands #ABrandYouCanTrust
Happy Worlds Wednesday from CX Brands! ππ€© Did you know you can earn a bid to Worlds at The CheerExpo Nashville Nationals? This season, we’re awarding 2 Paid Bids, 2 Partial-Paid Bids, and 3 At-Large Bids to the 2026 USASF Cheerleading Worlds!
#CXBrands #CheerExpoNashvilleNationals #USASFCheer #CheerWorlds
Make a splash at the EXPO GRAND FINALE in Myrtle Beach, SC π April 17–19, 2026 at the Myrtle Beach Convention Center! π
π₯ What to expect:
βοΈ Full-scale production with pro staging, lighting & sound
βοΈ Custom surfboards for Level Champions πβοΈ
βοΈ Exclusive Championship Rings for division winners π
βοΈ Transparent, flexible scoring β
βοΈ A competitive, FUN experience for ALL teams! πͺ
This is the ULTIMATE season-ending event you don’t want to miss! π
π Myrtle Beach, SC
π
April 17–19, 2026
#CXBrands #ExpoGrandFinale
Happy National All Star Cheer & Dance Day! Today we celebrate the passion, dedication, and teamwork that make our all-star community shine. Whether you're hitting the mat or the dance floor, this is your day to show off your skills and spirit! Tag us in your celebrations and let’s make this NASCDD unforgettable!
#NASCDD #allstar #allinforallstar #cheer #dance @usasf_cheer @usasf_dance
β¨ Columbus, are you ready? β¨
Cheer X is bringing the energy, the production, and the unforgettable competition experience to the Columbus Convention Center on April 11–12, 2026! π
π₯ Bids up for grabs:
β
2 Must See Paid Bids to the Prime All-Star Finale
β
2 Paid Bids to the Expo Grand Finale
π What to expect:
βοΈ Full-scale staging, lighting, & sound
βοΈ Level Grand Champion Rings
βοΈ Transparent scoring & upfront communication
βοΈ And more!
Don’t miss out on one of the must-see events of the season — where passion meets performance! π₯
π Columbus, OH
π
April 11–12, 2026
π Swipe for more info!
#CXBrands #CheerXColumbus
π¨ Mark your calendars! EXCITE hits Newark, DE this March 28–29, 2026 for two days of unforgettable cheer action! ππ₯
π Location: University of Delaware
ποΈ 12 Wildcard Summit Bids
ποΈ 2 Must See Paid Bids to Prime All-Star Finale
ποΈ 1 Paid Bid to The Expo Grand Finale
π Grand Champion Rings
π‘ Transparent Scoring
πΆ Full-Scale Production
π₯ Extra Performance Opportunities
Register today! www.thecxbrands.com
#CXBrands #ExciteNewark
πΆβ¨ Music City, are you READY?! β¨πΆ
The CheerExpo Nashville Nationals hits the stage March 13–14, 2026 at the Nashville Fairgrounds & Expo Center – and it’s going to be BIG! π₯
π₯ What’s on the line?
β 15 Wildcard Summit Bids
β 4 Prime All-Star Finale Must-See Paid Bids
β 1 Paid Bid to the Expo Grand Finale
β Level Grand Champion Rings + top-tier production π€πΆ
This is where the best of the best take the floor. Don’t miss your chance to compete, shine, and make Nashville history! π
π Nashville, TN
π
March 13–14, 2026
β‘οΈ Swipe for details!
#CXBrands #NashvilleNationals #CheerExpo
VEGAS, BABY! β€οΈπ₯π²π΄
CheerX is bringing the ultimate cheer experience to Las Vegas, NV March 7–8, 2026 at the Expo at World Market!
π₯ What’s waiting for YOU?
β 4 Wildcard Summit Bids
β 1 Prime All-Star Finale Must-See Paid Bid
β 2 Paid Bids to the Expo Grand Finale
β Champion Rings, elite staging, & unforgettable performances
Don’t miss your chance to shine under the Vegas lights! π
π Las Vegas, NV
π
March 7–8, 2026
β‘οΈ Swipe for all the details
#CXBrands #CheerXVegas
β¨ HOW WILL YOU BE SCORED? β¨
Whether you’re All Star or Rec, we’ve got you covered!
β All Star Teams – choose between the United Scoresheet or the Open Scoresheet.
βοΈ Performance Rec Teams – scored on the United Scoresheet.
βοΈ Traditional Rec Teams – scored on the UCA Scoresheet.
#CXBrands #ExperienceExcellence
β¨ Dallas, get ready for The CheerExpo Dallas D2 Grand Nationals! β¨
πThe Curtis Culwell Center
ποΈ February 28 – March 1, 2026!
π USASF Sanctioned Event
π Full-scale production with pro staging, lighting & sound
π Level Grand Champion Rings
π Transparent scoring & upfront communication
π Open to all styles – traditional & performance rec
π Extra performance opportunities for Prep & Novice
π Flexible scoring options for every team
π₯ Bid Opportunities π₯
πΈ 12 Wildcard Summit Bids
πΈ 2 Must See Paid Bids to Prime All-Star Finale
πΈ 2 Paid Bids to the Expo Grand Finale
You don’t want to miss this!! Register now at www.thecxbrands.com π₯
#TheCheerExpo #CXBrands #D2GrandNationals
π BIG NEWS in All Star Cheer! π
CX Brands and Freedom Spirit Championships are teaming up to bring you something HUGE! β¨
When you attend BOTH
π₯ The CheerExpo D2 Texas Grand Nationals
AND
π₯ Freedom D2 Takeover
…you’ll score an exclusive 25% DISCOUNT! ππ°
Two epic events. One incredible saving. Don’t miss your chance to experience the best of both worlds with this powerhouse partnership!
π
Mark your calendars.
π₯ Bring your team.
π Save BIG.
#CheerExpo #FreedomSpirit #CXBrands #CheerLife #GrandNationals #CheerTakeover
The CheerExpo is bringing the energy to Hartford, CT ποΈ February 14–15, 2026 at the Connecticut Convention Center! β€οΈπ
π₯ What to expect:
π 12 Wildcard Summit Bids
π 1 Prime All-Star Finale Must See Paid Bid
π 1 Paid Bid to the Expo Grand Finale
π Level Grand Champion Rings
πΆ Full-scale production, lights, and sound for an unforgettable weekend!
Register now! www.thecxbrands.com
#CXBrands #CheerExpoHartford
β¨ The Big Easy is about to bring BIG energy! β¨
Join us for The CheerExpo at the New Orleans Convention Center on February 7–8, 2026 ππ§‘π
π₯ Full-scale production with lights, staging & sound
π₯ Level Champion Rings
π₯ Transparent scoring & upfront communication
π₯ Extra performance opportunities for prep & novice teams
π₯ Flexible scoring options for every program
π Bid Opportunities:
βͺοΈ 12 Wildcard Summit Bids
βͺοΈ 2 Must See Paid Bids to Prime All-Star Finale
βͺοΈ 2 Paid Bids to The Expo Grand Finale
π New Orleans, LA
π
February 7–8, 2026
π Swipe for all the details!
#CXBrands #TheCheerExpoNOLA
This season, Dallas will play host to one of the nation’s premier D2 championship events! The Dallas D2 Grand Nationals will bring together programs from across the country to compete on a national stage built to showcase the very best of the D2 community!
From unforgettable performances to a world-class event experience, this is where small gyms make a big impact.
π Curtis Culwell Center - Dallas, TX
β¨ A championship experience like no other
#DallasD2 #GrandNationals #TheCheerExpo
β¨ XCEL is heading to the mountains! β¨
Join us at The LeConte Center in Pigeon Forge, TN ποΈ for an unforgettable weekend of cheer on January 31–February 1, 2026!
π₯ Full-scale production with lights, sound & staging
π₯ Level Champion Rings π
π₯ Transparent scoring & upfront communication
π₯ Extra performance opportunities for prep & novice teams
π₯ Flexible scoring options for all programs
π Bid Opportunities:
βͺοΈ 4 Wildcard Summit Bids
βͺοΈ 2 Must See Paid Bids to Prime All-Star Finale
βͺοΈ 2 Paid Bids to The Expo Grand Finale
π Pigeon Forge, TN
π
Jan 31–Feb 1, 2026
π Swipe for all the details!
#CXBrands #XcelPigeonForge
β¨ Get ready, Indy! β¨
The CheerExpo is coming to the Indiana State Fairgrounds ποΈ on January 31–February 1, 2026!
π₯ Full-scale production
π₯ Level Champion rings
π₯ Transparent scoring
π₯ Extra performance opportunities for prep and novice teams
π₯ Bids to The Summit, Prime All-Star Finale, and the Expo Grand Finale π
This is your chance to shine under the lights and compete at one of the most exciting cheer events of the season! π§‘π
π Indianapolis, IN
π
Jan 31–Feb 1, 2026
π Swipe for details!
#CXBrands #CheerExpoIndy
π’ ATLANTA, GET EXCITED! β¨
Excite is coming to the Gas South Convention Center ποΈπ₯
π
January 31 – February 1, 2026
π Atlanta, GA
π 12 Wildcard Summit Bids
π 2 Must See Paid Bids to Prime All-Star Finale
π 2 Paid Bids to The Expo Grand Finale
Expect full-scale production, transparent scoring, and the chance to take home Level Champion Rings ππ
This is the event you don’t want to miss. π―
#CXBrands #ExciteATL
Did you know CX Brands offers Rec divisions?? β¨
Looking for a fun, affordable, and competitive experience for your Rec teams? CX Brands events are the place to be! Our 2-day events give Rec teams the chance to shine with Performance Rec (Elite and Advanced) and Traditional Rec — all in a high energy, athlete focused environment! Teams have the opportunity to earn Wild Card Bids to The Rec Summit, making performing even more exciting. With great pricing and a welcoming atmosphere, CX Brands is where your Rec program can thrive this season!
#CXBrands
π£ Get ready, Ontario!
The CheerExpo is bringing the ultimate cheer experience to the Ontario Convention Center on January 10–11, 2026!
β¨ What to expect:
π― USASF Sanctioned, high-quality competition
π¬ Full-scale production with pro staging, lighting & sound
π Grand Champion Rings for the best of the best
π Transparent scoring you can trust
π£ Open to all program styles – traditional & performance rec
π₯ Extra performance opportunities for prep & novice teams
π Flexible scoring options for every team
π₯ Bids up for grabs:
π 12 Wildcard Summit Bids
πΉ 3 Prime All-Star Finale Paid Bids
π 3 Paid Bids to the Expo Grand Finale
π When & Where:
π January 10–11, 2026
π Ontario Convention Center, Ontario, CA
π² Mark your calendars, bring your A-game, and let’s make this a weekend to remember!
#CXBrands #CheerExpoOntario
π₯ Charlotte – Let’s Bring the EXCITEMENT! π₯
The stage is set, the lights are ready, and the energy will be ELECTRIC at EXCITE in Charlotte, NC!
π
December 13-14, 2025
π Bojangles Coliseum
β¨ What’s Waiting for YOU:
π 12 Wildcard Summit Bids
π 2 Must See Paid Bids to the Prime All-Star Finale
π 2 Paid Bids to the Expo Grand Finale
π Level Grand Champion Rings
π€ Professional staging, lighting, and sound for the ultimate performance experience
π Transparent scoring + upfront communication
π Extra performance opportunities for prep & novice teams
#CXBrands #ExciteNC
π₯ Kansas City – It’s YOUR Time to Shine! π₯
Get ready for The CheerExpo!
π
December 6-7, 2025
π Kansas City Convention Center
β¨ Why You Can’t Miss It:
π 12 Wildcard Summit Bids
π 2 Must See Paid Bids to Prime All-Star Finale
π Bids to the Expo Grand Finale
π Level Grand Champion Rings
π€ Full-scale production with pro staging, lighting & sound
π Transparent scoring + upfront communication
ππΌ Extra performance opportunities for prep & novice teams
π₯ Bring your talent. Bring your team. Bring your passion. π₯
#CXBrands #CheerExpoKC
The Prime Allstar Finale Just Got Bigger!β
One exceptional program will earn the coveted $2,000 Program Award to The Prime Allstar Finale in Fort Lauderdale, FL at all the Prime Alliance events this season!β
β
Celebrating commitment, culture, and standout performances all season long.β
β
Will your program take the crown (and the cash)?β
#PrimeAllstarFinale #ProgramAward #PrimeTimeRecognition




































































































